Why photobooth marketing needs to be part of your marketing strategy

4 undeniable reasons photo and GIF booths must be part of your marketing strategy

Who doesn’t love photo booths? Nobody, that’s who!  The reality is, no event in 2018 is complete without one – it’s next level event planning.

Why? Because millennials are BIG into imagery, especially since it lends itself to instant social media sharing.

Savvy companies and marketing teams have realised photo and GIF booths are powerful marketing tools to engage their customers and grow their direct marketing list.

As photo booth hire Melbourne experts, we work with organisations like Zoos Victoria, LinkedIn and ReedPOP (to name a few!) to help them engage their target market and add bucket loads of fun to their events. 

If you’re a marketing, events or activations manager, here’s four reasons you should do the same and add photo and GIF booths as part of your marketing resources.  

PHOTO BOOTH MARKETING GIVES YOU INSTANTANEOUS BRANDING 

In a world marked by Instagram stories and Snapchats, you want to make your brand as visually shareable as possible. One quick and easy way to do that is with one of our booth solutions here at Poppy’s Photobooths.  Not to mention, you can configure the photo booth to immediately post user’s photos to your own corporate social media accounts and have your dedicated hashtag uploaded with it!With a bespoke branded overlay added to the images, your brand will receive instantaneous exposure. This is a valuable, organic kind of way to market your brand to new advocates today. 

PHOTO BOOTHS BRING IN AN INVALUABLE AMOUNT OF DATA  

As social media algorithms continue to evolve, it’s all about the list. How many email addresses do you have in your database? What’s your reach? Photo booths are a value exchange. You give your guests a great experience and in return, they’ll give you their trust… you have their details without even realising they are doing it (in a good way!). Now that these people have expressed an interest in your brand, you can retarget or remarket to them. For the brands we work with, it’s not unusual for businesses to collect 700+ mobile numbers and hundreds of email addresses from one single photo booth event. Now that’s impressive!  

THEY SPREAD THE WORD ON SOCIAL   

As everyone knows, social media is right where it’s at today. Our Instagram Stories, Facebook posts, and tweets are being processed and shared by thousands of people every day. Photo/GIF booths automatically socialise your brand, providing users with immediate posting and sharing capabilities of your branded photos. Through the social sharing feature, you can enable your patrons to share their newly captured, eye-catching branded photo with their followers immediately. Did we mention, our booths generate thousands of online social engagements for our clients from one single booth? We’re pretty proud of that!  

THEY COMMAND ATTENTION   

Last but not least, they command attention. Everyone loves a photo booth and most people make a beeline straight to it if they are at an event or wedding. It’s so much fun it doesn’t even feel like marketing! 

Want to discuss how you can bring in thousands of email addresses and add a bit of fun to your event? As photo booth marketing experts, we can help. Get in touch now

Poppy's photo booths Melbourne